How do we get on TV?
There are two ways to get your organization on television. One is holding a press conference and the other is a pitching a story idea, both require strategic planning and preparation to successful communicate your message. Organizations should hold a press conference when they have something they want to announce. When you plan a press … Read more
Authors and Speakers: Don’t Pitch Your Books or Programs as Story Ideas
By Joan Stewart The Publicity Hound When I speak to groups of professional speakers, authors and small publishers throughout the U.S. and Canada, they look at me dumbfounded after I tell them the Number One thing they must do if they want more media attention for their books and programs. They must stop pitching the … Read more
Nonprofit Publicity Tips Online and Offline
Reprinted from The Publicity Hound If your nonprofit is strapped for time, money, or both, follow these 10 tips for generating thousands of dollars in print, broadcast and online publicity. * Create one-page press release templates for frequent news items such as new employees or board members, events you’re sponsoring or hosting, or when you’re … Read more
Don’t do a pitch letter for local press
Don’t waste your time pitching your non-profits story idea to local print publications, just write it. Most print publications are going through major changes as result of evolving technology and the economy. According to the Audit Bureau of Circulations, “Circulation at the nation’s daily newspapers dropped 8.7 percent for the six-month period ended March 31 … Read more
Why you should include social media in your publicty plan
Social Media can help your organization increase awareness. According to PEW Internet and American Life project, 70% of adults in the USA under 30 use social networking sites. Forrester research states that 67% of people over the age of 50 visit social networking sites. This creates a large target audience for volunteers and donations. Social … Read more
